VP of Sales

DAVRON CV: Candidate 1931910

SALES & OPERATIONS EXECUTIVE | COMMERCIAL FLOORING, HOSPITALITY & PRODUCT INNOVATION

Core Expertise

• Global sales leadership across multiple regions targeting hospitality, casino, and commercial specification markets.
• Full P&L ownership driving SG&A control, forecasting, and sustained revenue growth across business units.
• CRM strategy and implementation, establishing a standardized project pipeline for domestic and international teams.
• Product innovation and manufacturing launch experience bringing new foam and mat lines from concept to production.
• Contract negotiation and national account management securing multi-site agreements with major hotel and commercial buyers.

Project Background

• Specified premium flooring systems for large-scale hospitality and gaming properties with integrated national account programs.
• Led athletic product line development for martial arts, gymnastic, and competition mat markets serving fitness organizations.
• Established centralized inventory and CAD-based project takeoff processes for commercial contracting and competitive bidding.
• Managed production facility setup for dense-block foam molding and finished mat fabrication, improving throughput.
• Directed cross-functional teams including customer service, inside sales, project management, and marketing for business units.

Key Skills

• Microsoft Dynamics CRM | Implemented standardized sales pipeline and adoption across domestic and international teams
• Contract negotiation | Negotiated multi-site agreements with major hotel flags and large commercial buyers
• P&L management | Led budgeting, forecasting, and SG&A controls for multiple business units with profitability focus
• Product development | Led new foam and mat product commercialization, tooling, and manufacturing process design
• Business development | Grew channel and specification sales through architect and designer relationships
• Team leadership | Mentored regional reps and built cross-functional global sales and service teams
• Project management | Directed inside sales, customer service, and project management to improve delivery and margins

Education

• MBA, The University of Arizona — Eller College
• B.S., Business Administration — University of Phoenix

Awards & Recognition

• Military service awards including Parachutist and Jungle Expert qualifications
• Qualified military sharpshooter: handgun and rifle

Why Interview this Candidate?

Seasoned commercial flooring and construction sales executive with 30+ years leading global sales, operations, and product innovation. Proven track record scaling businesses, launching CRM-driven pipelines, and growing hospitality flooring volume to industry-leading levels. Brings full P&L accountability, manufacturing launch experience, and a servant-leadership approach that empowers high-performing teams to deliver measurable results.