Director of Sales

  • by
Location
Candidate No.
203804

About this Candidate

DAVRON CV: Candidate 203804

SALES LEADER | HOME IMPROVEMENT & CABINETRY | MULTI-MARKET P&L & TEAM SCALE

Core Expertise

  • Scaling multi-market sales operations from ground-up to multimillion-dollar revenue and repeatable processes.
  • P&L ownership with budgeting, forecasting, pricing strategy, and revenue accountability.
  • Building and coaching high-performance one-call-close sales teams with ride-along coaching methodology.
  • Dealer, distributor, and builder relationship development for sustained channel growth.
  • Design-selling expertise across cabinets, kitchens, baths, windows, doors, and interior remodels.

Project Background

  • Built sales operation across three regional markets, growing team from 0 to 7 and revenue to $6.5M.
  • Led 21-person sales team at a national retailer producing $36M annual revenue while maintaining a 60% personal close rate.
  • Improved regional close rates from 20% to 40% through CRM-driven coaching and targeted training interventions.
  • Expanded dealer sales for a cabinet manufacturer from $1.8M to $3.2M in one year via dealer development programs.
  • Designed objection-handling and value-selling training that raised a regional team close rate from 20% to 27%.

Key Skills

  • Salesforce | NetSuite | Pipeline | Lead Perfection CRM administration and coaching
  • B2B & B2C sales leadership, territory growth, and dealer/distributor relations
  • P&L management, sales forecasting, pricing strategy, and margin optimization
  • Team recruitment, onboarding, field coaching, and performance management
  • Product expertise: cabinets, kitchens, baths, windows, doors, and interior remodeling
  • Contract negotiation, lead generation, and cross-functional installation coordination

Education

  • Business Administration coursework — University of Phoenix

Awards & Recognition

  • Florida Building Contractors License
  • NKBA Associate Kitchen and Bath Designer

Why Interview this Candidate?

Proven sales leader who consistently builds teams and processes that scale revenue and improve close rates. Brings deep product knowledge across cabinetry and remodeling plus hands-on coaching, P&L ownership, and CRM-driven performance management. Ready to lead dealer and builder channels while driving measurable growth and operational discipline.

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