Product Marketing Manager

  • by
Location
Candidate No.
1929424

About this Candidate

DAVRON CV: Candidate 1929424

PRODUCT MARKETING & OPERATIONS LEADER | P&L MANAGEMENT | NPD & SUSTAINABILITY

Core Expertise

  • Product marketing leadership across B2C, B2B, and D2C channels with global market experience
  • Full P&L ownership and financial planning for $45M–$250M portfolios, consistently exceeding plans
  • New product development and lifecycle strategy delivering SKU scale and incremental revenue
  • Sustainability program direction including material transitions and measurable CO2 reduction initiatives
  • Cross-functional team leadership, vendor negotiation, and supplier sourcing for cost reduction
  • Digital marketing and SEO strategies to drive e-commerce growth and organic traffic gains

Project Background

  • Negotiated new material suppliers producing $1.1M annual savings through cost and sourcing optimization
  • Led organization-wide sustainability efforts tracking 170 MTCO2e reductions and material innovation adoption
  • Directed sustainable material launch across a $45M product portfolio to support regulatory and retail needs
  • Built nostalgic licensed product program valued at $2.5M, coordinating licensing, manufacturing, and retail
  • Launched 1,156 SKUs across two online retail channels to scale e-commerce assortment and sales
  • Implemented SEO improvements that increased organic site views by 293% and improved SERP rankings
  • Executed Lean Six Sigma packaging initiative saving $320K and improving supply chain efficiency
  • Delivered category growth plans that produced double-digit volume and revenue increases in competitive markets

Key Skills

  • P&L Management | Financial Planning | Pricing Strategy
  • New Product Development | Product Lifecycle | SKU Management
  • Sustainability & Supplier Transition | Cost Reduction
  • Digital Marketing | SEO | E-commerce Growth
  • Voice of Customer | Market Research | Focus Groups
  • Contract Negotiation | Vendor Management

Education

  • B.B.A., Marketing — Cleveland State University

Awards & Recognition

  • Company-sponsored technical training — multinational materials manufacturer
  • Certificate program — online consulting in business and marketing

Why Interview this Candidate?

An experienced marketing and operations leader who pairs rigorous financial discipline with hands-on new product development and sustainability execution. Proven record of driving multimillion-dollar savings, accelerating SKU launches, and growing revenue across global markets. Strong collaborator skilled at leading cross-functional teams to deliver measurable commercial and operational outcomes.

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