About this Candidate
DAVRON CV: Candidate 3828646
SPA & MEDICAL AESTHETICS OPERATIONS LEADER | MEMBERSHIP SALES • TEAM DEVELOPMENT
Core Expertise
- Membership program development and recurring revenue optimization through packages, renewals, and retention.
- Sales leadership and coaching in consultative selling to increase conversion and average ticket values.
- Practice and studio operations management including staffing, scheduling, compliance, and service delivery.
- Financial oversight focused on EBITDA, budgeting, margin improvement, and monthly performance reporting.
- Customer experience design to drive repeat bookings, referrals, and long-term client relationships.
Project Background
- Grew a new aesthetics studio from zero to approximately 420 members within nine to twelve months.
- Delivered 225% studio revenue growth within a 15-month period while scaling operations.
- Maintained monthly EBITDA margins between 17% and 25% through pricing and expense controls.
- Positioned studio among the top five performers across a multi-location network of about thirty.
- Built and led teams of six to twenty-two employees, focusing on hiring, training, and accountability.
Key Skills
- HubSpot | Demandforce | NextStep CRM | Zenoti | EMR patient management systems
- Membership sales strategies | Consultative selling | Renewal and upsell programs
- Revenue growth & performance tracking | Sales KPIs | Conversion and retention metrics
- Team leadership | Coaching | Recruitment | Employee development and accountability
- Customer outreach programs | Client follow-up workflows | Local partnerships
Education
- Business Administration and Management — Daytona State College
- Esthetician Studies — Cindy Lee's Facial and Nail Institute
- Nail Technician; Salon and Beauty Management — Learning Institute for Beauty Sciences
Why Interview this Candidate?
A results-driven operator who pairs hands-on membership sales with disciplined financial management. Proven outcomes include growing membership to ~420 within a year and delivering 225% revenue growth while sustaining healthy EBITDA margins. Experienced coach and CRM user who builds repeatable sales processes, strengthens team accountability, and scales studio performance quickly.
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