How Starbucks’s “Red Cup Day” Turns a Free Gift into Smart Profit
Every November, Starbucks fans flock to their local store for the company’s highly anticipated Red Cup Day. On this day, customers who purchase a qualifying holiday beverage receive a free reusable red cup. At first glance, it appears to be a festive, feel-good giveaway designed to spread holiday cheer. But… Read More »How Starbucks’s “Red Cup Day” Turns a Free Gift into Smart Profit




















