Director of Canvass Marketing

DAVRON CV: Candidate 1880717

DIRECT MARKETING DIRECTOR | DOOR-TO-DOOR CANVASSING & FIELD ACQUISITION

Core Expertise

• Direct marketing leadership for door-to-door canvassing, home shows, and face-to-face customer acquisition.
• Team leadership and development of high-performance canvassing squads exceeding twenty representatives.
• Territory optimization and demographic targeting to maximize lead quality and conversion rates.
• KPI-driven campaign optimization, budget management, and tactical adjustments to improve ROI.
• Cross-functional alignment with sales and corporate marketing to ensure brand and messaging consistency.

Project Background

• Launched face-to-face marketing programs that generated $7M in net sales within a single year.
• Directed canvassing, events, and home-show teams to drive local engagement and lead generation.
• Designed and delivered training on persuasion, product knowledge, and effective door-to-door communication.
• Conducted territory analysis and demographic mapping to optimize routes and improve contact rates.
• Monitored KPIs and applied data-driven tactics to increase conversion and overall team productivity.

Key Skills

• Door-to-door canvassing | Territory optimization | Lead generation strategy
• Team leadership | Coaching | Performance management | Hiring & onboarding
• Face-to-face marketing | Events, home shows, and community outreach programs
• KPI tracking | Reporting workflows | Data-driven optimization
• Budgeting | Territory mapping | Scheduling and resource allocation
• Bilingual English & Vietnamese | Strong interpersonal and communication skills

Education

• B.S., Information Technology — George Mason University

Awards & Recognition

• Generated $7M net sales via canvass marketing program

Why Interview this Candidate?

Seasoned direct-marketing leader specializing in door-to-door canvassing for the remodeling sector. They built and coached teams of 20+ and drove $7M net sales through territory optimization and KPI-driven tactics. Ready to scale field acquisition programs, align sales and marketing, and deliver measurable ROI quickly.